Azucena Marín


Universidad Panamericana
Law Degree, 1997
Postgraduate in Commercial Companies, 2001
International Financing & Payment Instruments (Diploma), 2017

National Association of Business Lawyers (ANADE)
Diploma of Business Lawyer Update, 2006, 2008 and 2012
Diploma in Real Estate Law, 2007
Diploma in Mediation and Negotiation, 2011
Compliance Seminars, including data protection, competition and anti-laundering issues, 2014 and 2015

Autonomous Technological Institute of Mexico (ITAM)
Economic Competition Course under recent legislation (Diploma), 2014

Mexico International Chamber of Commerce and Universidad Panamericana
International Commercial Arbitration (Diploma)


Spanish English


Azucena's practice is focused on Mergers and Acquisitions, Financial and Real Estate transactions. Her expertise includes Foreign Investment, Competition Law and Corporate Governance.

For over 20 years, she has counseled multinational corporations in cross-border transactions, strategic acquisitions, joint ventures, corporate structures, asset based lending, among other key transactions, giving advice on compliance issues focused mainly in competition and antitrust matters.

She has participated in industrial, residential, commercial and touristic projects, including strategic acquisitions, real estate trusts, sale/lease-backs, built-to suit leases, hotel management, condominium structuring, development & construction agreements, mortgages, easements, title insurance, financial structures, estate planning.

Key clients/industries: electronic manufacturing, automotive assembly, automotive supply, banking and financial, pharmaceutical, real estate development, sportswear, cookware, production of alcoholic beverages, industrial logistic services.

Board member and Head of the Economic Competition Committee of the National Association of Corporate Lawyers in Jalisco (ANADE Jalisco), member of Antitrust Committees at the American Bar Association (ABA) and International Bar Association (IBA), and also member of the National Executive Board of the Mexican Institute of Best Corporate Practices (IMMPC).

She has been guest speaker at conferences organized by the Universidad Panamericana, the American Chamber of Commerce (AMCHAM), Mexican Institute of Best Corporate Practices (IMMPC), Meritas Law Firms Association, the Mexican Bar Association (BMA), ANADE Jalisco and AMPI, a real estate agents association, on topics regarding legal due diligence, corporate governance, cross-border M&A transactions, financial transactions, antitrust and anti-corruption. She completed a year-long project as participant in the Meritas Leadership Institute Class 2011-2012, about the benefits, security and ethical issues for law firms when converting to the "cloud", named "Meritas in the Cloud: The Digital Law Office". One of her most recent speeches was given on October 26, 2018 at the International Conference of Business Law organized by the Universidad Panamericana in Guadalajara, with the topic: “Collaboration agreements among SMEs under the USMCA and economic competition law”.

She was professor of Corporate Governance and is currently professor of Competition Law and member of the Academy of Commercial and Business Law at the Law School (Facultad de Derecho) of the Universidad Panamericana in Guadalajara.

Articles published: “The ACC Value Challenge, a project to increase value by outside counsel services to their clients”, published in the magazine “Abogado Corporativo” (in English: Corporate Counsel) in its edition of January/February of 2011, “The importance of Compliance” at the Best Corporate Practices Magazine on September 2013, and “Non-compete clauses” at the Best Corporate Practices Magazine in its edition of July/August 2017.

Representative Matters

Due diligence and legal advice on stock and asset purchase transactions of audio equipment and automotive parts plants by a US-based manufacturing corporation.

Joint venture transaction under a global cooperation agreement in the automotive industry, concerning the development and operation of an assembly plant of premium passenger cars in Mexico.

Structure, design and negotiation of diverse security devices, including syndicated credits, investment vehicles, pledges, mortgages and trusts for leading financing entities and banks.

Joint venture transaction between a high-class hotel operator and a leading real estate developer in Mexico for the development of a building with residential, hotel and retail areas.

Representation of a worldwide leading contract electronics manufacturer on the due diligence and acquisition of three industrial plants in different cities, as part of global merger transaction.

Restructuring of a real estate development for the construction of an additional yacht marina and the potential sale of a residential golf course and touristic resort of 1,235 acres.

Legal advice on master plan regulations and CC&R’s for a high-class golf course and real estate development of 443 acres.

Negotiation and structure of a hotel management agreement and ancillary documents for a luxury-class hotel in a golf, marina & beach resort.

Advice on regulatory compliance and negotiation of agreements for renewable energy projects.

Legal restructure of industrial properties for pharmaceutical operations; among other key M&A, foreign investment and real estate transactions.

Associations and Memberships / Community

International Bar Association (IBA) - Member of the Economic Competition Committee
American Chamber of Commerce (AMCHAM Guadalajara) - member of the Board of Directors
National Association of Business Lawyers in Jalisco (ANADE Jalisco) - Vice President of the Board of Directors
Meritas Law Firms Worldwide - member of the Mergers and Acquisitions Committee for the Latin America region
Magazine Best Corporate Practices - member of the Editorial Board
David Gutiérrez Carvajal Foundation - Honorary Secretary (non-profit organization that administers a nursing home).

Seminars and Presentations

Speaker of the topic "M&A Operations in Mexico", at the Meritas Annual Law Firms Worldwide Convention in Miami, May 2018.


Co-author of the second edition of the "Doing Business in Latin America Guide", published by Meritas Law Firms Worldwide at the end of 2017.

Co-author of the first edition of the book "Foreign Direct Investment", chapter Mexico, published by The Global Legal Post. - November 2016.


Chambers & Partners - General Business Law Guadalajara (Band 1).
Clients appreciate Azucena Marin for her advice in the area of ​​Banking and Financial law. She is recognized for the excellent handling in the matters that arise in the day to day. She works with both Mexican and foreign entities in structuring transactions.

Distinguished partner Azucena Marin "is a very professional and high-level lawyer," according to one source, who continues: "She treats all clients in the same way, irrespective of how big the account is. She provides informed and fast responses." She advises clients on a variety of corporate transactions, including reorganizations and spin-offs

Legal 500 Latin America – Recommended lawyer
"Hugo Cuesta Leaño and Azucena Marín Díaz deeply know the needs of their clients, are really involved in matters, providing advice in a timely manner."

IFLR1000 qualifies Azucena Marín as "highly regarded lawyer" in Mergers and Acquisitions.

Specialty areas

Banking and Finance
Mergers & Acquisitions


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