Lorena Pinto is a senior associate in the Intellectual Property practice area with nearly a decade of experience at Cuesta Campos, where she has been a valued team member since 2015. Specializing in trademarks, copyright, and litigation, Lorena has developed a strong track record of delivering innovative and effective solutions to safeguard her clients’ IP rights both in Mexico and internationally.

Her expertise includes a wide range of trademark matters, such as the registration of national and international trademarks, opposition procedures, availability searches, trademark licensing, coexistence and assignment agreements, and portfolio management for prominent Mexican and global companies. She also provides strategic counsel on preserving and optimizing Intellectual Property assets, handling official communications issued by Mexican Authorities, and conducting IP-related due diligences for corporate transactions.

Concerning copyright, Lorena has expertise in the registration of literary, musical, software, and artistic works, securing reservations of rights, and obtaining certificates of compliance regarding the name and content of magazines, and other periodicals.

Lorena’s litigation experience emphasizes her versatility as a legal professional. She has successfully represented clients in both administrative and judicial trademark disputes, demonstrating her commitment to protecting their rights at every level.

As a trusted advisor, Lorena is committed to helping businesses and creators thrive by securing and enforcing their Intellectual Property rights.

Finally, Lorena has experience in the field of tequila exportation, assisting international companies in processing and obtaining of the required permits and licenses from Mexican authorities, such as the Tequila Regulatory Council, the Mexican Institute of Industrial Property, and the Ministry of Competitiveness and Standards. Her assistance has facilitated the successful export of Mexico’s iconic beverage to markets worldwide.